Top 5 Books for Insurance agents and brokers:
Since starting our site we have received emails from brokers and agents, asking for additional resources and book recommendations in this fast changing, technology driven world.
We went through some of the traditional resources, as well as books addressing the changing digital environment, and came up with this list of Top 5 Books for Insurance agents and brokers. Please stay tuned as this list is destined to grow and change over time and as the industry continues to evolve.
Please note, these books are less focused on the technical insurance based information and more focused on topics like:
- How to grow your business
- How to succeed in a digital world
- How to embrace technology
- How to use social media
The list:
#1
The Digital Life Insurance Agent: How to Market Life Insurance Online and Sell Over the Phone
This book is a guide for life insurance agents of all skill levels to transition into the digital age. This book outlines the steps new agents need to take in order to get their business up and running, and will also help experienced agents who want to transition their business online.
Topics discussed are digital disruption, time, and the customer experience. Very relevant in today’s world.
Buy Here:
The Digital Life Insurance Agent: How to Market Life Insurance Online and Sell Over the Phone
#2
How I Built A $37 Million Insurance Agency In Less Than 7 Years
Darren Sugiyama, nationally known author and business consultant has disclosed the secrets of his insurance industry success. His story will amuse and inspire you to take your company to the next level.
Darren discusses people, culture, management, recruiting, etc. These are all topics that have value and he writes about his experiences in an easy to read style.
Buy Here:
How I Built A $37 Million Insurance Agency In Less Than 7 Years
#3
So You Want to Be an Insurance Agent Third Edition
There is more to selling insurance than writing policies. When done right, you can build a successful business that affords you a lifestyle most people only dream about. Many of the business tools you will need are included such as licensing guidelines, a business plan, employment contracts, an employee handbook, business forms and more.
This book is a good tool for anyone interested in starting their own agency.
Buy Here:
So You Want to Be an Insurance Agent Third Edition
#4
Going Tradigital: Social Media Made Easy for Insurance Agents
This is a must know concept for today’s businesses. How to succeed on social media and use social media to help your business.
Increase prospecting and opportunities for sales -increase customer service -improve retention and cross sales -gain referrals -humanize your agency brand In Going Tradigital, you will discover the best practices from two top insurance agents who have discovered the power of combining traditional marketing techniques with the latest in digital marketing methods. Your insurance agency can become more profitable and experience exponential growth on social media.
Buy Here:
Going Tradigital: Social Media Made Easy for Insurance Agents
#5
The Innovative Agent: The Insurance Agent’s Roadmap for Success
This guide is good tool to help grow market share, control business, and develop a plan for future growth.
The insurance industry has experienced unprecedented disruption in the last decade. What was once a static, reliable career path is riddled with increased government regulation, competition and consolidation. The old, tried and true methods of attracting new customers no longer apply and for many, the future looks bleak.
Buy Here:
The Innovative Agent: The Insurance Agent’s Roadmap for Success
Related article:
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- The Zebra, insurance comparison co. funded by Mark Cuban
- Top 5 Insurance Quote comparison tools